Measuring/Metrics for Social Media and Twitter Campaigns

Great blog post on "How Nonprofits Can Use Social Media - Creating Your Organization's Social Media Strategy Map": http://bit.ly/VYgua

Not only does Beth Kanter's post emphasize how important "Strategy" is in social media campaigns, but it also has a very short, but very potent, section on Measuring/Metrics with links (follow the links!):

--> See bullet point: "#7. Measurement":

"For social media, it is also important not to look at a single metric, you will have to evaluate your strategy performance from multiple dimensions.

Avi Kaplan and Stacey Monk - Examples of Metrics for Twitter Campaign (1 2 3)
Rachel Happe, Collecting All Social Media Metrics
Beth Kanter, Using Metrics to Harvest Insights About Your Social Media StrategySocial Media Metrics Wiki"


Also thanks to Social Media News ( @SocialMedia411 ) for tweeting about Beth Kanter's blog post.