Twitter - Uses of Twitter and Successful uses of Twitter

In last week's New Media Marketing class there was a question about case studies showing "Successful" uses of Twitter. That's a great question, because there is a difference between using Twitter and using it successfully.

Tesco's Fresh and Easy use of Twitter - Successful or not?

Since I follow Hobson & Holtz's For Immediate Release podcast (see/hear: Podcast #415), I knew that Tesco's Fresh & Easy grocery store is now using Twitter.

There's an interesting post at LAist.com "Does Your Favorite Grocery Store Use Twitter? Should They?" which concluded with: "Do you follow any grocery stores on Twitter? Or should the whole idea just head for the checkout line?"


But perhaps the most interesting part was the comments section for the post: All of the comments appeared to be favorable (at this writing) to Fresh & Easy's use of Twitter. In fact, one person called one comment about attempting to use Twitter to ask F&E to locate a forgotten bag of groceries a "perfect example of a really positive use for Twitter!"


Customer Service - Is that all that's possible with Twitter?

Clearly customer service has been one of the most prevalent early uses of Twitter by companies trying to engage (not enrage) their customers. Answering customer complaint tweets of frustration with great solutions has been widely mentioned in blogs and podcasts.


Reputation Monitoring - Yikes!

It's also clear that any major business (or is it any business now?) should be using reputation monitoring to stay attuned to the needs, wants, desires, and flare-ups with their products, services, brand, etc.


Customer Service...and Beyond!

Perhaps the tougher question has been how to use Twitter beyond customer service.


Case Studies for Successful uses of Twitter

In any case, here's the Social Media Case Studies SUPERLIST- 20 Extensive Lists of Organizations Using Social Media (UPDATED).


- For Twitter in particular see: #5 Get Elastic’s “110 Ways Retailers are Using Social Media Marketing“ (scroll down to Twitter), #9 The Corporate Twitter Awards List, #13 The Twitter Brand Index, #20 40 of the Best Twitter Brands and the People Behind Them , not to mention some of the comments.


And if you thought, "Hey, those weren't all case studies!" then you can use this Super Secret Search Strategy/Technique (revealed in my presentation on "How to Know Anything at Anytime about Market Research" last week) to find many more on-point case studies for successful uses of Twitter.


For those who aren't in our class (or those in our class who want to know more), I'll be talking a lot more about this in the tutorials, articles, how-to videos, and action steps at the newly launched IncreaseOnlineProfits.com website in the near future.


Comments?

• Agree or disagree?
  
• Or have other great examples or case studies showing successful uses of Twitter for New Media Marketing?

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